You probably already log into the ‘popular’ social networks on a regular basis, so you’re no doubt familiar with the likes of Facebook, Twitter, Google Plus and Instagram. But have you ever wondered what else is out there?
There are a lot of small social networks to consider that you may have previously overlooked – many of which originated right here in India! Here are just a few that you might want to learn more about.
1. Vebbler
Vebbler started off as a ‘personal network’ but has grown into a strong photo sharing a social network. You can create groups with your friends, send ‘visual reactions’ in the form of selfies or GIFs, enhance your photos with filters and stickers and make sure your friends are always updated on what you’re up to.
2. Rinema
Rinema is a social network for film lovers where users can create lists of their favourite movies, leave reviews, see what their friends are watching and connect with other movie fans around the world.
3. Imlee
Imlee was created as a social network just for family. You can put together your family tree, share memories with one another and chat with your relatives online. It’s the ideal way to bring your family together in one digital location.
4. Touch Talent
Touch Talent is a social network for creative professionals, where they can share their art and creations as well as looking at what others have made. It’s a great place to talk about your craft and look for inspiration.
5. Trip Hobo
TripHobo started out as JoGuru – a social network based on travel. Today, it’s TripHobo, a one-stop site for planning your adventures. What makes it social is the fact you can plan a trip with your friends through the site in real time through the ‘Group Planning’ feature, which enables online chatting and social updates.
Why do I need to try these networks?
Although these social media networks are nowhere near as popular as big names like Facebook and Twitter, that doesn’t mean there aren’t any reasons to consider giving them a try.
Firstly, using a variety of platforms – even just once to test them out – can give you a deeper understanding of social media and more experience of using it in new ways, so you could consider it research or even career development if you work with social media on a regular basis.
It’s also a great way to reach more niche Indian audiences. With fewer people to promote to, you’ll be able to build up stronger connections with your contacts and followers – which may help to achieve conversions better than if you were using a larger platform.
