I’m Ashay Chandekar, and as I pen this, I can’t help but reflect on my journey and of course a decade of Deshpee!

It’s been over three years since I joined this incredible organization, and I’ve had the privilege of witnessing its evolution from strength to strength.

Today, as we celebrate a decade of Deshpee, I feel a deep sense of pride in being part of a company that has truly redefined what it means to innovate, inspire, and grow.

Deshpee was founded on December 10th, 2014, by Shri. Shriram Deshpande. What began as a vision to establish a company has transformed into something far greater under the leadership of Vedarth Deshpande.

Vedarth’s mantra has always been about “doing it right rather than doing it fast,” and this belief is deeply ingrained in Deshpee’s blood. 

The company’s mission to empower businesses and individuals through innovative solutions aligns seamlessly with its vision of creating a positive aura, collaborating with smart minds, and serving worthy clients. This decade of Deshpee has been nothing short of transformative.

The Foundations and Growth of Deshpee

When I joined Deshpee, it was already on an upward trajectory, but the last decade of Deshpee has been extraordinary.

What started as a humble venture has expanded into a powerhouse with four dynamic sister companies, each carving its niche in its respective industry.

Here’s a glimpse into how Deshpee has diversified and thrived:

Socinova: A Social Nova In Action!

Socinova, launched in June 2018, has set benchmarks for what a social media agency should be. As an associate content editor, I’ve had the honour of contributing to this vibrant ecosystem.

Vedarth’s emphasis on building a highly productive team structure, rather than relying on a complex hierarchy, has been pivotal to Socinova’s success.

Today, the company proudly serves over 100 overseas clients, delivering innovative social media strategies that drive results. This success has been a cornerstone of the decade of Deshpee.

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.”

Over the years, Socinova has helped small and medium-sized businesses worldwide establish a strong digital presence.

From creative campaigns to consistent social media management, the team continues to deliver value-driven solutions. It’s this unwavering commitment to client success that sets Socinova apart.

Trigacy: The Marketing Maverick

Trigacy was formally launched in 2017, but its true potential began to shine in 2023. Positioned as a 360-degree digital marketing agency, Trigacy has evolved into a problem-solver for high-ticket clients.

Based in Pune, it now serves as a renowned marketing consultancy that addresses complex challenges with strategic finesse.

Trigacy’s ability to integrate AI-based automation and cutting-edge marketing techniques has made it a go-to solution for businesses looking to scale.

From solving high-level marketing challenges to offering tailored strategies, Trigacy continues to push boundaries. This evolution marks another significant milestone in the decade of Deshpee.

Nelda: A Tree-Plantation Project

Launched in January 2019, Project Nelda has been Vedarth’s way of giving back to society. As a tree-plantation NGO, Nelda aims to influence the plantation of a billion trees by 2041.

I’ve been part of Nelda’s plantation drives every Sunday at Hanuman Tekdi, SB Road, Pune.

This initiative reflects Vedarth’s true commitment to creating a greener and healthier world. Nelda has been a vital chapter in the decade of Deshpee.

“The best way to predict the future is to create it.”

Nelda’s impact extends beyond planting trees; it’s about building a community that cares for the environment.

With increasing participation and awareness, the initiative has inspired individuals and organizations alike to contribute to a sustainable future.

Yolkshire: An Eggciting Journey Towards F&B!

Vedarth’s entrepreneurial spirit took an exciting turn with the launch of Yolkshire’s outlet in Salunkhe Vihar, Pune.

Entering the Food & Beverages industry was a bold move, but it’s one that has paid off. Yolkshire has become a beloved eggetarian breakfast and brunch destination, and plans are underway to expand its presence with three new outlets in the coming years.

From its carefully curated menu to its inviting ambience, Yolkshire stands out as a testament to Vedarth’s ability to diversify Deshpee’s portfolio successfully.

It’s proof that risk and innovation often go hand in hand! Yolkshire’s story adds another flavour to the decade of Deshpee.

Floma: A Lesson in Resilience

“Not all battles are destined to win; some are meant to reveal your true value.”

Floma Homes began as an interior designing company in 2020, but uncertain circumstances led Vedarth to wind up the business.

However, Floma Designs was reborn in 2022, delivering a few successful home interior projects. Even with its ups and downs, Floma’s story is a critical part of the decade of Deshpee.

Titanity By Deshpee

Titanity is Deshpee’s vision of creativity and limitless potential. It’s more than just a music venture—it’s a movement.

Dedicated to producing motivational and heartfelt songs, Titanity aims to inspire individuals to dream big and achieve their goals.

By collaborating with independent artists, it provides a platform for growth and showcases the power of positivity through music.

Whether you’re a dreamer seeking motivation or someone looking for relatable, uplifting music, Titanity has something for you.

Its flagship track, “Rehnuma,” embodies this ethos released back in 2022. As a motivational anthem the song encourages introspection, sparks potential, and reminds listeners to keep striving for greatness. 

Titanity stands as a mark of creativity for Deshpee, reminding us all that music has the power to transform lives and inspire greatness.

Vichar & Visdom with Vedarth: V3 Talks

In November 2024, Vedarth embarked on a new project: Vichar & Visdom with Vedarth (V3 Talks). This business talk show features renowned entrepreneurs sharing their life journeys through video podcasts.

It’s an inspiring initiative that underscores Vedarth’s passion for knowledge-sharing and innovation. If you haven’t checked it out yet, I highly recommend you do. Your feedback would mean the world to us!

The Road Ahead After Decade of Deshpee

As we celebrate a decade of Deshpee, the roadmap for the future is both ambitious and inspiring. Here are some of the key goals we aim to achieve:

• Launch new Yolkshire outlets to expand our footprint in the F&B industry.
• Plant the maximum number of possible trees through Nelda’s plantation drives in 2025.
• Retarget more valuable clients and drive demand for Socinova’s social media services.
• Establish Trigacy as Pune’s top marketing consultancy with cutting-edge AI-based automation solutions.
• Continue to grow V3 Talks, featuring more successful entrepreneurs and industry leaders.

A Personal Note For & By Deshpee!

Over the past decade of Deshpee, the company has evolved into more than just a company; it’s a community of dreamers, doers, and changemakers.

Vedarth’s energy and vision have been the driving forces behind this growth, and I’ve been fortunate to witness it firsthand. His resilience, creativity, and passion inspire us to push boundaries and aim higher every day.

Deshpee’s success story isn’t just about numbers or milestones; it’s about the people who made it possible—the dedicated team members, visionary leaders, and supportive clients.

As we look to the future, one thing is clear: the decade of Deshpee is only the beginning of a much greater journey. Here’s to many more years of innovation, growth, and success!

This blog is written by Ashay Chandekar from Deshpee! All the pictures are proudly clicked by us and for us!