Digital marketing is harder than it looks to the uninitiated. It may look as easy as spending all day on Facebook or sending out emails – but when it comes down to it, there’s a lot more to be taken into account.
Marketers need to consider content, platforms, audiences, analytics, company websites, email, paid ads, SEO and more.
With so much to do, it’s easy to feel like it’s taking over. That’s why we’re suggesting five simple ways to take some of the load off.
1. Make the most of marketing apps that can save you time
If you’re managing a lot of tweets, statuses, photos and replies on social media as part of your digital marketing strategy, it’s time to consider using a social media management app.
Apps like HootSuite allow you to log into all your networks and post directly from one account, meaning you only have to publish your content once for it to be seen on all platforms.
Comments and replies will all be displayed clearly from one easy dashboard, so keeping in touch with your customers will be a breeze too!
Some of these apps even let you manage your paid ads through them too!
2. Use plugins on your company website
Plugins can be a great help for your website. They can track analytics, boost and monitor your SEO efforts and more – all by simply installing them.
If your site is hosted by WordPress or a similar platform, check out the plugins available. You’ll be surprised at how many you find!
3. Create content that’s evergreen where possible
If your content is dated, it won’t be bringing in traffic in the future. Future-proof your site by creating evergreen content that will always be valuable to your customers and your industry.
If it’s enough of a draw, it’ll boost your traffic with no extra effort on your part!
4. Use hashtags on social media – especially if you are using the words anyway
If you’re already talking about trending industry topics, consider turning some of your keywords and phrases into hashtags. You may well find that they’re already being used to track discussion on the topic.
By using them, you’ll be making yourself even more discoverable on social media.
5. Hire a digital marketing agency to take care of your strategy
If all else fails and your digital strategy is lacking, you could always consider hiring a digital marketing agency to take care of your needs.
A professional marketer will know the best way to manage your online presence, set up your website and SEO and cater to your audience and industry through dedicated research.
By making the most of a few simple digital marketing hacks, you’d be surprised at how much time you can save and how much easier it will become to manage your strategy.
We can’t wait to hear all about how you’ve saved yourself time and difficulty while finding success as a digital marketer, so let us know in the comments section below!
