When you’re new to social media marketing yet understand the importance of promoting your brand through digital platforms, you may find yourself feeling a little overwhelmed by the concept!
While setting up a successful social media presence can be a long, complicated process, you’ll find it easy to get started by following our top 10 tips for beginners.
1. Choose the platforms that fit your audience.
There are so many social media platforms out there – but you may not need to utilise them all. Instead, choose the one or two that are most relevant to your audience and work on building up your profile on those before expanding.
2. Take advantage of SEO.
By optimising your profiles for SEO, you’ll get more visitors to your profiles and more followers – leading to a wider audience and potential conversions!
3. Add your blog or website to your social profiles.
On Facebook, Twitter and other networks, you’ll have a space to add a link to your website. Take advantage of this – it could lead to an increase in traffic!
4. Add links or buttons to your social profiles on your website.
The same in reverse! As well as linking to your site from your social media profiles, you’ll also benefit from having links to your profiles on your website. This way, visitors will know where to follow you to stay updated.
5. Connect with influencers in your industry.
By following and communicating with influencers, you’ll start to make yourself known as a relevant account within your industry – as well as be noticed by their following!
6. Keep your follow ratio balanced.
If you are following a lot more people than who follow you, it’ll be obvious you’re only spamming for followers! Instead, try to keep a healthy 1:1 balance at the most – even better if more people follow you than the people you follow!
7. Share helpful, interesting content.
Try to share content that is relevant to your audiences – such as industry news, trending topics or even popular hashtags!
8. Post regularly – but not too much!
You don’t need to post all day every day to make a name for yourself on social media. Making quality posts on a regular basis will do far more for your brand.
9. Follow back when appropriate.
When you follow back, the other user will be less likely to unfollow. However, don’t feel any pressure to follow back if the account is spam or inappropriate for your business.
10. Take your time.
One of the most important things to remember is not to rush. Rome wasn’t built in a day – neither are social media followings!
It’s also important to note that many social networks will penalise aggressive following or posting, so try to it keep within the rules.
If you want to learn more about social media marketing for your business, why not check out Socinova? You’ll find plenty of advice on the blog explaining some of the many ways you can use social media to grow your business. You could even hire Socinova’s social media pros to take care of your accounts!
What are your tips for using social media for marketing your business? We’d love to hear about them in the comments!
