Advertising on Facebook is one of the most effective and popular marketing opportunities available for entrepreneurs looking to attract a wide variety of consumers. Though Facebook advertising is highly recommended for online businesses, brick and mortar companies can also benefit from it. Here are few ways you can use Facebook advertising to help aid your marketing campaign for your offline business:
1. Location Targeting
Also known as geo-targeting, location targeting is an effective form of marketing that breaks down groups of people through city, state, zip code, and country. Due to the narrow and precise way of targeting the audience, the CTR, or click-through rate, and the ROI, or return on investments will be positively impacted. By using location targeting, it’s easier to target people in your local area, providing advertisements with local pictures that are appealing to them. For example, a person in Mumbai will be able to see your ad with Mumbai on it, which will spark their interest more as it is not as generalised.
2. Demographics
Demographics is another key way of targeting ads to a specific group of consumers. Demographics allow the business owner to look at categories such as age, gender, marital status, and education, efficiently handling money for the campaigners so that certain people can be targeted at certain times or certain locations. You will be able to know when to interact with your audience instead of guessing.
3. Interests
Every Facebook user has their own interests, so what better way to target them than to find people who have the same interests? Targeting based on the category of interests allows marketers to push ads mainly towards people who find that specific topic interesting. And this will positively affect your ROI. For example, video game advertisements can only be pushed out to the users who are actively looking or attracted to the video game community, which will not only increase the engagement but also bring in a good CTR.
4. Behaviour
Targeting behaviour is mainly about using a user’s decisions on Facebook in order to help advertisements be directed towards them. For example, if someone was searching for basketball shoes, companies who are selling these kinds of shoes can then use that information and push out an advertisement for basketball shoes. Facebook has enough programmes to allow businesses to access how the user engages on Facebook. Behavioural targeting uses everything from past searches, previously visited websites, and how long a user stays on each page, as well as what they buy.
5. Custom audience
Custom audience function uses a combination of online and offline marketing, allowing businesses to take physical addresses, emails, and phone numbers that are collected offline and transfer them online to Facebook, which creates a list. This matches the info with Facebook profiles and targets those specific customers. Not only that, Facebook allows businesses to track website visitors and view connections or how an audience reacts to their ads. It efficiently allows companies to see which Facebook user can generate the most sales after looking at an advertisement.
Simply saying, Facebook advertising has become a crucial part of Marketing for every business, online or offline. You only need to find the right digital marketing agency to help you set up and organise Facebook advertising efforts.
